Best Western Hotels GB
Redesigned for Revenue: Driving 32% year-on-year digital growth
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Digital Product Branding
Where branding meets UX: We build brand identities that amplify your product experience.
Overview
In today’s digital-first world, a strong brand is more than just a logo — it’s an integral part of your product’s experience.
We believe that branding should be an integral part of the product and UX design consideration, not an afterthought.
That’s why we take a holistic approach, aligning the branding activities with your product’s UX and UI strategy. This ensures a cohesive and impactful experience for your users.
The Value
We blend creative thinking with user-centered design principles to create brands that not only look great but also amplify the user experience.
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Building Brands Through Experience
We go beyond visual aesthetics. We carefully consider how your brand’s personality and tone of voice will translate into the user experience, crafting a cohesive and engaging journey for your audience. This means thinking about how your brand will so
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User-Centered Approach
We use user research and UX methodologies to inform our branding decisions. This means your brand will be based on real insights about your target audience, not just subjective opinions.
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Bridging Brand and UI
We extend your brand guidelines into a comprehensive UI component library, ensuring your brand’s visual language is consistently applied across every button, icon, and interaction within your digital product. This often-overlooked step is vital for c
Our Process
Unlike traditional branding agencies, our approach is specifically tailored to the unique challenges and opportunities of digital products.
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Defining your brand’s core values, personality, and positioning to create a clear roadmap for success.
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Designing a unique visual identity that captures the essence of your brand, including logo design, colour palettes, and typography. We can also help you find the perfect name for your product, one that is memorable, meaningful, and resonates with your target audience
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Weaving your brand’s personality and tone of voice into the user experience, ensuring a consistent and engaging journey for your audience.
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Extending your brand guidelines into a comprehensive UI component library, ensuring consistency across every button, icon, and interaction within your digital product.
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We conduct thorough testing with end-users to gather objective feedback on your brand’s effectiveness, ensuring it resonates with your target audience and achieves your business goals.
Deliverables
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Brand Discovery
Workshops and stakeholder engagement to understand your product vision, audience, market position and brand aspirations
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Brand Asset Library
A collection of digital assets including logos, icons, illustrations, imagery and templates ready for use
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Brand Style Guide
Comprehensive style guide on how to apply your visual identity across digital products
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UI Component Library
Documentation of colours, typography, spacing, grids, buttons, forms and core interface styles for digital products
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Findings Report
Quantitative and qualitative insight on the perception of your brand prior to launch
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UX Brand Strategy
A UX strategy for bringing your brand to life across every user touchpoint
FAQ's
We combine branding, UX, user research, and product strategy to create digital product brands that are not only visually distinctive but also grounded in real user needs and designed to support measurable business outcomes.
Yes. We provide practical guidance covering logo usage, typography, colour palettes, imagery, messaging, tone of voice, and examples of how the brand should be applied across digital touchpoints.
Yes. We can assess your current product identity, identify opportunities for improvement, and develop a refreshed brand that better aligns with your users, business goals, and market positioning.
Yes. We use research methods such as stakeholder interviews, user interviews, workshops, surveys, and competitor analysis to ensure branding decisions are informed by evidence rather than assumptions.
We convert your brand guidelines into reusable UI components and design tokens, ensuring your product's visual identity is applied consistently across every digital touchpoint. This includes colours, typography, spacing, iconography, buttons, forms, navigation, and other interface elements.
Absolutely, we can tailor the package to your needs. Our goal is to provide a practical asset library that enables your team to apply the brand consistently across every digital touchpoint, so if you need things like presentation templates, social assets, app icons, splash screens, email headers just ask.
Related Work
We’re rated as one of the top UX + Product Design Consultancies in the UK.
Testimonials
