User Experience
AI in UX: Hype vs. Reality (And What Actually Works)
You don’t need me to tell you: AI is everywhere in UX right now. Every tool, every product, every half-baked pitch deck is screaming about “AI-driven experiences” like it’s some kind of digital messiah. And sure, AI can be useful—but…
From Static to Adaptive: How Personalisation is great for UX – when used right.
Personalisation in UX is one of those things that sounds great in theory—give people exactly what they need, when they need it, without them having to dig around for it. The problem? Most personalisation today is either lazy, creepy, or…
AI-Powered UX: How to Design for a World of Smart Interfaces
AI is here, and it’s not just for writing dodgy essays or making questionable deepfakes. It’s creeping into our interfaces, trying to make things “smarter” and “more intuitive.” Which, let’s be honest, sometimes just means it makes weird guesses about…
LION+MASON Recognised Again as a Clutch Global Leader for Fall 2024
LION+MASON named a top B2B company for Product Design & Prototype Design Services We are delighted to announce we have once again been recognised as a 2024 Fall Global Award winner for Product Design & Prototype Design Services on Clutch,…
UX Leeds 2024 Live event brings the user experience and product design community together for another enlightening afternoon
Due to popular demand we decided to host another live UX Leeds event as part of the 2024 Leeds Digital Festival. Four years ago we recognised the lack of UX and digital product design specific events in Leeds and decided…
The Role of Prototyping in UX Design: Turning Ideas into Interactive Realities
In UX design, bringing concepts to life requires more than just sketches and wireframes. This is where prototyping comes in. Prototyping bridges the gap between design and development, allowing you to test, iterate, and validate your ideas before committing to…