customer journey
Top 5 UX Mistakes Small Businesses Make and How to Avoid Them
As a small business, you’ve got a lot on your plate. Between managing operations, marketing your products or services, and keeping your customers happy, it’s easy to overlook the finer points of user experience (UX) design. But here’s the thing:…
The Role of UX in Digital Transformation: Why It’s Crucial for Business Success
Digital transformation is more than just adopting new technologies; it’s about fundamentally changing how an organisation operates and delivers value to its customers. At the heart of this transformation lies User Experience (UX). An effective UX strategy can make the…
Understanding UX in the purchasing journey
It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have a singular marketing agenda when it comes to UX consideration,…