Blog
Six Steps to Successful Digital Transformation
While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?
The Role of UX Design in Creating User Trust
While user experience and user interface best practices can help to ensure user trust, they can only do so much. A detailed understanding of user needs and concerns must be sought at the early stages of product development.
Insurers Must Define Innovation in Order to Truly Innovate
How can a business promise to deliver something if they don’t know what that thing is? Treating innovation like any other business metric - something tangible that can be categorised, measured and managed - is the first step.
The Importance of the Employee Experience When Undergoing Digital Transformation
Whether digital transformation is implemented internally or with the support of external sources, it is important to consider the employee experience throughout the process.
UX Trends in the Finance Sector for 2021 and Beyond
UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
7 Key Trends For a Successful Digital Transformation
Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.
Psychological principles to consider in UX design and user testing
The impact of psychology on UX design can be transformative. However, it is important to keep in mind that the use of psychological theory and techniques in UI and UX is expansive and ever-evolving.
Why it pays to clear UX debt built up during the pandemic
Technology hasn't always been designed with the needs of the business in mind. That means it's unlikely to be the best solution, leading to technical and UX debts.
Five Insurtech Trends Expected to Make Waves in 2021
We can expect to see insurtech trends being embraced by ‘old-school’ insurers, with vast capital available to invest in research, customer testing and product development.
Four Key Steps For Creating a Successful Digital Proposition
By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today's marketplace.