In an era defined by digital transformation, it’s easy to get overwhelmed with the amount of digital services and products available to us at any time. In the process of creating a product we often get caught up in all kinds of requirements that we forget how far simplicity and clarity can take our designs.

Digital clutter has many forms – from app overload on our phones to the amount of choice we have for products and services. As a result, users often find themselves lost in a sea of options with highest rated or most popular options taking their attention.

While distinctiveness is essential for staying competitive, it’s equally vital to ensure that your customers can understand and appreciate the value of your product.

Define your product and its purpose

This might be obvious, but many businesses overlook this fundamental step in their eagerness to launch. Your product should have a concise, well-defined purpose, which can be summarised in 1 or 2 sentences. This ensures you know exactly what you’re offering and you can convey it to your users without confusion.

Use content design to communicate in the best way possible

Content design will help you to present information in a way that is both user-friendly and engaging. It’s a powerful part of user experience that helps build a brand and convey a clear message to users. Content conveys value and makes the big picture clear.

Know your users

Understand who your target audience is, what their pain points are, and how your product or service can solve their problems. Tailor your messaging and user experience to resonate with them. If you’re unsure where to start, interviews with potential users and usability testing are great ways to discover how people interact with your product.

While it’s easy to assume the fundamentals are always obvious, we always complicate and divert in the design process. Great products have excellent functionality and visual design but they also have a clear purpose that has proven to be meaningful and valuable for their users.