Blog
Do Your End-Users Care About AI? (Spoiler: Probably Not)
AI is everywhere. Conversations buzz with its potential, headlines highlight its transformative power, and it will undoubtedly reshape the future of digital products. While the possibilities of artificial intelligence are certainly exciting, there’s a fundamental truth that product leaders need…
Accessibility compliance has never been more important for Product Owners
Accessibility is increasingly becoming a legal requirement, not just a best practice. The European Accessibility Act (EAA), coming into effect in 2025, mandates that businesses offering digital services in the EU ensure their websites, mobile apps, and digital products are…
How to Identify UX/UI Challenges and Start Your Product Overhaul
If you’re reading this, you’re probably already aware that your product could use a UX/UI overhaul. You may have noticed declining sales, engagement, or activity, or perhaps you’ve seen competitors offering more modern and innovative experiences. Maybe the interface looks…
LION+MASON Recognised Again as a Clutch Global Leader for Fall 2024
LION+MASON named a top B2B company for Product Design & Prototype Design Services We are delighted to announce we have once again been recognised as a 2024 Fall Global Award winner for Product Design & Prototype Design Services on Clutch,…
UX Leeds 2024 Live event brings the user experience and product design community together for another enlightening afternoon
Due to popular demand we decided to host another live UX Leeds event as part of the 2024 Leeds Digital Festival. Four years ago we recognised the lack of UX and digital product design specific events in Leeds and decided…
The Role of Prototyping in UX Design: Turning Ideas into Interactive Realities
In UX design, bringing concepts to life requires more than just sketches and wireframes. This is where prototyping comes in. Prototyping bridges the gap between design and development, allowing you to test, iterate, and validate your ideas before committing to…
Top 5 UX Mistakes Small Businesses Make and How to Avoid Them
As a small business, you’ve got a lot on your plate. Between managing operations, marketing your products or services, and keeping your customers happy, it’s easy to overlook the finer points of user experience (UX) design. But here’s the thing:…
The Role of UX in Digital Transformation: Why It’s Crucial for Business Success
Digital transformation is more than just adopting new technologies; it’s about fundamentally changing how an organisation operates and delivers value to its customers. At the heart of this transformation lies User Experience (UX). An effective UX strategy can make the…
How Shortcutting UX Design Risks Your Product’s Success
We explore the risky proposition of skipping critical steps in the UX design process, including the implications of shortcuts in UX design processes and the long-term impacts of poor UX.
The Benefits of UX Audits: Unlocking the Potential of Your Digital Experience
In today's digital landscape, user experience (UX) has become a critical factor in determining the success of websites and applications. In this blog post, we'll explore the benefits of UX audits and why they are essential for optimising your digital products.