User Research
Uncover your target customers’ needs, motivations and pain points through expert User Research.
User Research Overview
User research provides valuable insights into your customers, allowing you to create products and services that meet their needs and maximise customer satisfaction.
With a thorough understanding of your customers and their behaviour, you can make informed decisions that will drive success for your business.
As specialists in our field, we have the expertise required to identify what type of user research is most suitable for your needs. We also work fast to understand the problem you’re facing and decide how best to gather the data you need to solve it.
Whether you need to identify and engage with a new audience or uncover opportunities with your existing users, we support you throughout the entire process, from strategy and planning to analysis and communicating back to your internal stakeholders, with accurate, actionable insight.
Who is User Research for?
Anyone looking to gain a deeper understanding of their audience, and generate data and insight to inform their decision making.
User Research Activities & Outcomes
Generating user insight is not just about collecting data; it’s about harnessing that data strategically to empower your decision-making.
We offer a comprehensive series of research activities designed to illuminate the habits, preferences, and needs of your users.
Typical Activities
Outcomes
Why choose us for User Research?
We recognise that every business is unique, and so are your user experience challenges. That’s why we take a personalised approach to each project.
We’ll work with you to understand your goals and objectives, and recommend an approach that addresses your specific challenges. This ensures the insights we provide are not just informative but actionable.
How User Research Works
We believe that creating exceptional user experiences starts with a deep understanding of your audience.
Our User Insights process is a guided journey that takes you from the initial discovery phase to actionable implementation.
1. Discovery
We begin by understanding your business goals and objectives.
2. Strategy
We recommend a research strategy that addresses your specific challenges.
3. Research
We conduct in-depth user research using e.g. surveys, interviews, user testing.
4. Analysis
We identify key insights and present them in a digestible format.
5. Recommendations
We provide data-driven recommendations that address your research goals.
6. Implementation
We collaborate with your team to implement changes.
What Our Clients Say
LION+MASON made it feel like we had a dedicated expert within our team. They instantly understood the core challenge, and their regular communication enabled stakeholders to be involved at the correct points. We will definitely look to re-engage on future projects.”
Harley Davidson
LION+MASON delivered a simple user experience with an easy-to-use UI design. They impressed with their flexibility, communication, and delivery.
Barnett Waddingham
Working with LION+MASON is a great experience. They go above and beyond to ensure that each project is successful, even when products are complex and innovative. We highly recommend L+M as an experienced and reliable partner.”
Cambridge University Press
The team’s creative ideas and proactive approach impressed me throughout. We’ll definitely look to engage with on future projects.
Sheffield Hallam University
We’re rated as one of the top UX + Product Design Consultancies in the UK.
