Develop a product vision
Identify, realise and validate the best digital opportunities and take valuable product ideas forward
Overview
Innovativion and forward-thinking are key to remaining competitive and meeting the evolving needs and expectations of your customers.
Our Digital Product Vision + Innovation service is here to help.
Our team of experienced product experts work with you on a flexible and scalable sprint-based engagement to identify opportunities for innovation and turn those ideas into reality through rapid user-centered design processes.
Through testing and validation, we help you identify the best ideas to take forward, and which to shelve. By identifying opportunities and mitigating risks we ensure you deliver meaningful products that meet the needs of your customers and your business.
Who is it for?
Our Digital Product Vision + Innovation service is tailored for organisations who are typically experiencing the following challenges:
We want to…
Activities & outcomes
Our process is tailored to each project and the activities and outcomes can vary. Below are the typical steps that we go through:
Typical Activities
Outcomes
Why choose us?
The LION+MASON develop a product vision service has been developed and refined by years of experience.
What’s the process?
Our process adapts to every project and its specific requirements. The example below shows a brief overview of how we develop a product vision.
1. Define & ideate
The first step is to understand the problem you are trying to solve, examine the market and problem space and explore user needs and motivations. From here we can identify opportunities and ideate around new solutions.
2. Prototype & validate
Focussing on the prioritised ideas, we would generate design prototypes and validate these with real users. The goals is to validate new concepts to identify what will truly be impactful and deliver on business goals.
3. Communicate & future planning
When successful, validated ideas are identified we help you communicate these to the wider business and create plans for full implementation.
Conduct research with your target users to uncover their needs, motivations & pain points.
Identify AI opportunities and mitigate risks through a framework of research, exploration & validation.
Bring your ideas to life and test them with real users. A low risk approach to product design.