Marc Bowers
How Shortcutting UX Design Risks Your Product’s Success
We explore the risky proposition of skipping critical steps in the UX design process, including the implications of shortcuts in UX design processes and the long-term impacts of poor UX.
Touchless Interactions – The Challenges and Benefits
With the continuous advancements in technology we can now navigate the digital landscape through touchless interfaces using gesture, voice, biometrics and more.
The importance of immersion for a deeper understanding of user needs and project requirements
Why it's important to immerse yourself in the industry you are working and some tips to enable you to do this successfully.
Transforming Creativity: Using AI for Design Inspiration
An experiment testing AI tools for a fictional design project,exploring the advantages and disadvantages
The Art of Thinking Clearly
Good thinking takes time and costs money, but bad thinking is even more expensive. After all, fixing problems caused by narrow-minded solutions will always cost more in the long run.
Reducing Cognitive Overload: Declutter Your Design for Better UX
User interfaces can be difficult to use for many reasons, but the most common is ‘visual clutter’. Here are 5 ways to reduce visual clutter in your UX design.
Why Creating a Copy System Can Enhance Your Design System and Improve Project Efficiency
When it comes to creating a holistic user experience, design and copy go hand in hand. So too, should your design systems and copy systems.
A beginners guide to card-based UI
We should tailor our cards to meet the user's specific needs by experimenting with size, proximity and colour to create more logical groupings and hierarchies that grab attention and draw the user to navigate deeper.
Extracting the design ‘vision’ from clients
Using a combination of research and design techniques can extract a more aligned design vision and a smoother client sign off process.
How to get the most from User Testing with Relaxation
Building rapport with participants and making them feel at ease should be the main priority if you host a test. The good news is that there are several techniques you can use to make sure your participants are at ease.