Andy Curry
The Importance of Physical Environment in User Experience
By considering the physical environment, UX professionals can create memorable and seamless experiences that positively impact users' daily lives.
Can AI Enhance User Experience Design and Research Processes?
Whilst we need to be aware of the risks and limitations of AI, we need to be open to exploring how it can enhance our methodologies and deliver even better results for clients and users.
How AI Can Impact User Experience: Revolutionising UX Design
As AI continues to evolve, it has the potential to transform the way we design, interact with, and experience digital products. Here we explore the various ways AI could impact UX design in the future.
Our top 5 things you should remember when you’re wireframing
By creating a wireframe, you’ll be able to engage stakeholders and agree on some design and content choices early on in the process, making your design process as efficient as possible.
What do we learn about UX from… the VHS vs. Betamax wars?
The first article in a series that takes a single idea, event or situation and explores what it can teach us about User Experience and Product Design, in this case the VHS vs. Betamax wars.
How to use Academic Articles in your Daily UX Research Practice?
The ultimate advantage of connecting the UX research practice to academic research is that academic research is rooted in theory and offers in-depth knowledge which can serve as a solid foundation for any qualitative or quantitative UX research study.
Embrace the constraints – how limitations can improve your design process
As frustrating as they can be, constraints can be the trigger for creativity and efficiency and help you develop your expertise and craft.
Storytelling – a vital UX skill we seem to forget
The theory behind storytelling is deep, but there are a few ideas that we can use that will allow us to engage our audience and share information in a way that resonates.
Pivoting to UX Research – Tips for Starting a New Job in UX
Having now been in the UX role for a couple of months, I decided to reflect on what was most helpful in my first few weeks as a UX researcher.
Does the ‘Average’ User Really Exist?
We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design.