Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
How UX Techniques Help Create Customer Loyalty
Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is what makes user experience design so critical in a digital…
How Psychology Is Used In UX Design
Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by many different factors. Small cues and subtle changes can have…
Creating A Successful User Experience Strategy
Defining a user experience strategy takes time and dedication. And thanks to constant updates and tweaks, it will always be evolving. Every move you make needs to be made with a purpose in mind, which is why having a clearly…
How to convert more clicks into customers
Andrew Machin, founder of Lion+Mason, a UX design agency, will be doing a talk at Leeds Business Week. Want to find out how to convert more clicks to customers? Then you might be interested in attending his seminar. When and…
How Might User Experiences Change In 2018?
User Experience was first officially born around 25 years ago when Don Norman, now Director of the Design Lab at California University coined it. Back then, he said ‘I wanted to cover all aspects of the person’s experience with the…
5 Ways UX Is Revolutionising Businesses
User experience isn’t just changing the way we use websites, it actually has the potential to revolutionise businesses. Why? Because the fundamental, subtle and major changes that are implemented to improve the UX journey can have a huge impact on…
Why User Experience Is Critical To Customer Relationships
You might be wondering, how does the design of your website relate to customer relationships? We get it, there’s no actual face to face contact. But customers relationships in 2017 go way beyond real life interactions. A lot of what…
The UX Effect: 7 Things You Might Not Know
The world of UX is vast. Just like our planet, things are constantly changing and evolving. The basics of how things work tend to stay the same, but the finer details are always being rethought and reimagined. Even those who…
How To Sell UX To Your Boss
When you’re a digital marketer, you’ve got to make a case for each and every channel you invest in. Getting your boss on board with your vision is often the hardest part. They may not have an in depth knowledge…
7 Ways To Improve Your Mobile User Experience
With most people opting to use mobile devices to browse the internet, it’s more important than ever to ensure your brand’s mobile user experience is up to scratch! Mobile web visitors are even less patient than desktop users, and if…