Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Why Businesses Should Start Blending Digital with Physical
Digital has certainly held the spotlight when it comes to innovative design in recent decades. But a major shift is occurring as brands are looking towards blending physical products with digital capabilities. There’s one big advantage to this from a…
Behind the Buzzword: What Digital Transformation Really Means
It’s not far from most business leader’s lips these days, but what does digital transformation really mean? You’d be forgiven for thinking that digital transformation is one project, but in actual fact, it covers a variety of interlinked business areas…
Why You Need to Think About UX in Digital Transformation
From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running a successful business. In a nutshell, digital transformation can be…
How To Reduce Shopping Basket Abandonment
It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then disappear into oblivion. All of a sudden that prospect has…
What Can Digital Businesses Learn From The Big Disruptors?
In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one place to another via an Uber to staying in people’s…
Lessons Learnt From Snapchat’s User Experience Fails
Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet the app continues to have great success with younger generations.…
Humanising The Customer Experience Whilst Embracing New Technologies
The Internet of Things. Virtual Reality. Augmented Reality. The list goes on. We’ve got all these mind-blowing technologies hitting our screens and integrating into our lives. It’s easy to see why websites and brands would lose touch with the human…
18 Online Customer Experience Statistics That Should Shape Your CX Strategy
Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus, you certainly don’t want to be left behind when it comes…
8 Quick Wins For Improving Your Website’s UX
When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to decide the colour of a button, you may be missing…
Lessons To Be Learned: How Facebook Is Reviewing Its UX
If you’re a regular Facebook user, you may have noticed your news feed getting clogged up lately. As you scroll down, you will come across more irrelevant posts, silly videos and external content than ever before. This can become frustrating,…