Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
The Design Thinking Approach: The What, Why and How
Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?
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Why The Interaction Element Is Crucial In Explainable AI
AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.
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The Importance Of A Stellar Product Design Process
You can find guides aplenty on how to create a development plan for your new product, but the question is, where does the product design element feature?
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Futureproofing Your Experience Strategy
Are you ready to find out the secret to creating a futureproof customer experience strategy? If only it were that simple. The reality is that there is no foolproof plan you can put in place to counter any eventuality in the constantly changing customer experience landscape.
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How The Public Sector Should Be Improving Customer Experience
The public sector is often left lagging behind when it comes to business transformation. The nature of public sector bodies, in all their complexity, means that change is often the hardest to exact in such a huge and often dispersed environment.
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Why Simplicity Is The Most Powerful Ally Of User Experience
Any UX Designer can tell you about the complex simplicity oxymoron. And it’s true, a lot of work goes into keeping a product or platform looking and feeling simplistic. So why bother? You could argue that people should just learn…
Digital Disrupters: What Makes A True Innovator?
Let’s face it, digital disrupters are changing the face of the world as we know it. From the way we consume TV, to how we order a taxi, digital innovators have taken the rug we once stood on, shaken it,…
UX And The Rise Of Smart Cities
The world is becoming more connected by the day as new; technology, forms of communication and methods of transferring digital products, are introduced on a daily basis. As a result, entirely new industries are being formed with disciplines and job…
What Is ‘Service Design’ And Why Do You Need It?
There’s a lot of noise about Service Design in business circles at the moment. But despite reaching buzzword status, many are still unclear on what it is, and how it can really influence the direction of any business. Essentially, it’s…
The Golden Rules of UX for Mobile Apps & Services
Whether you are looking to design a brand new mobile product or service from scratch or give an existing one a refresh, there are some simple yet vital rules to follow throughout the whole process. Building any digital product at…