Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Four Key Steps For Creating a Successful Digital Proposition
By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today's marketplace.
Read MoreFour Key Steps For Creating a Successful Digital Proposition
Post-Pandemic Predictions for Banking & Financial Technology
Many banks have been working to streamline their face-to-face services for a while now, investing in improving their digital offering. That is great for some customers, but it brings new challenges for others - not to mention the need for additional risk management.
Read MorePost-Pandemic Predictions for Banking & Financial Technology
The Importance of Written Communication in UX Design
Designers do not need to be professional content writers, but an understanding of the basics of writing will greatly assist in UX design.
Read MoreThe Importance of Written Communication in UX Design
5 Key Strategies For Embracing Innovation in Business
The five key strategies for embracing innovation in your business. Being willing to adapt and innovate makes all the difference with regards to the level of success and profit your company makes.
Read More5 Key Strategies For Embracing Innovation in Business
The Dangers Of Poor UX In The Post-Covid Insurance Industry Tech Rush
With over 99% of industry professionals in agreement that insurers need to urgently step up transformation, many companies are looking to fast-track their digital transformation. But is this sudden approach more effective, or could it end up being more detrimental over the long run?
Read MoreThe Dangers Of Poor UX In The Post-Covid Insurance Industry Tech Rush
What COVID Has Done To Digital Transformation
Digital transformation was chugging away behind the scenes at many businesses pre-pandemic, but during and even post-COVID-19 has changed the playing field.
Read MoreWhat COVID Has Done To Digital Transformation
Why Neumorphism Is 2020’s Most Influential Design Trend
Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.
Read MoreWhy Neumorphism Is 2020’s Most Influential Design Trend
UX Predictions for 2020 that need to be on your radar
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
Read MoreUX Predictions for 2020 that need to be on your radar
Why Hire A UX Consultant?
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
Read MoreWhy Hire A UX Consultant?
The Design Thinking Approach: The What, Why and How
Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?
Read MoreThe Design Thinking Approach: The What, Why and How