Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
How to be a UX Researcher: Analysis
Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.
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How to create helpful hyperlinks – and why you should avoid “click here” links
Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.
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Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.
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Redefining your Digital Strategy
To get ahead of the stiff competition, prioritise your user. Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.
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Why you should value User Experience
Design that focuses on UX is about creating a website with one thing at the forefront of the mind - the website’s usability.
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How to be a UX Researcher: User Interviews
What it takes to be a world-class UX researcher. We’ll break down the day-to-day tasks and process of collecting and analysing user data.
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Want Powerful Digital Transformation? Here Are 5 Things Holding You Back
Over the past decade, digital transformation has swept across every industry. The convergence of new technologies and an accelerated pace of change has led to the disruption of entire business models.
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How Can Design Systems Impact Your Business Strategy?
By working within design systems, product designers can find a sense of order, calm and organisation in developing new products. If you want to know how design systems can impact your business strategy and how to measure their success, read on.
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Six Steps to Successful Digital Transformation
While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?
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UX Trends in the Finance Sector for 2021 and Beyond
UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
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