Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
5 reasons why user research is the foundation of successful digital transformation
Digital transformation has the potential to create enormous benefits for those who do it right. And the first step to doing it right is to start with user research and design.
Read More5 reasons why user research is the foundation of successful digital transformation
What happens when technology becomes a hindrance rather than a help?
Can technology make things more complicated instead of easier? Let’s look at how this can happen and what UX designers can do to prevent it.
Read MoreWhat happens when technology becomes a hindrance rather than a help?
5 Reasons why you shouldn’t skip the discovery phase
By taking the time to understand your users and the context in which your product will be used, you can design and build a better product that is more likely to succeed.
Read More5 Reasons why you shouldn’t skip the discovery phase
How to Design New Digital Products in Compliance Heavy Sectors
With so many contributors, regulations must be considered at the earliest possible stage. This will help to avoid facing regulatory obstacles later in the process.
Read MoreHow to Design New Digital Products in Compliance Heavy Sectors
LION+MASON moves to new office premises in central Leeds
The Clockwise building is modern, it’s trendy, and it has all the amenities a growing UX Design consultancy like LION+MASON needs.
Read MoreLION+MASON moves to new office premises in central Leeds
Why Less is More in User Experience Testing
At first glance, user testing can seem expensive and complicated. However, even with a limited budget or tight deadline, it is possible to gather helpful feedback from user testing.
Read MoreWhy Less is More in User Experience Testing
Why UX only works when people and technology are combined in the right way
We consider the term user experience broadly to determine what steps businesses can take to create better digital products by working closely with their teams.
Read MoreWhy UX only works when people and technology are combined in the right way
Do more features equate to better value when it comes to product design?
Can value be measured by virtue of how many features a product has – or is doing one thing exceptionally well more critical?
Read MoreDo more features equate to better value when it comes to product design?
What happens when digital is planned and executed to perfection?
Survival and success! The process must be woven into the DNA of the business and requires a combination of 1st class leadership and innovative technology – with a clear mission statement.
Read MoreWhat happens when digital is planned and executed to perfection?
Developing a fintech digital strategy post-COVID
For financial institutions, the pandemic has presented opportunities to digitise services and introduce new technology. Discover some of the fintech features expected to be popular in the coming months.
Read MoreDeveloping a fintech digital strategy post-COVID