Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
What your mobile conversion rate isn’t telling you
It’s no mystery that the use of smartphones is still a rapid ascendance when it comes to consumers. Yet despite, there is still a significant gap when it comes to the conversion rates between mobile and desktop devices. Research by…
LION+MASON founder selected as Judge at the UK Digital Experience Awards 2016 #UXDXAwards
Founder and UX Director of UX Agency LION+MASON, Andrew Machin, has been selected to join the panel of judges at this year’s prestigious UK Digital Experience Awards. The ‘DXA’ event is fast becoming one of the most important events in…
Top 5 tips for getting started with UX
The importance of user experience within a business has been gaining more attention from brands who want to keep their users happy. However for many businesses getting started might seem a little overwhelming. Below then are our five tips on…
How to become a user-centered business
Whatever the platform, be it mobile app, e-commerce site or point-of-sale, your customers’ interactions form an intrinsic part of their overall customer experience. However, all too often when a business develops its digital systems and products they focus purely on…