Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
7 Ways To Improve Your Mobile User Experience
With most people opting to use mobile devices to browse the internet, it’s more important than ever to ensure your brand’s mobile user experience is up to scratch! Mobile web visitors are even less patient than desktop users, and if…
Mobile UX Strategy In 2017 & Beyond
Remember “Mobilegeddon”? Everybody freaking out about hamburger menus and text size? That was two years ago – now look at any half-decent brand’s desktop site. There’s the hamburger menu, and isn’t that text bold and clear? Modern desktop sites are…
UX Lessons From The World’s Most Successful Social Media Sites
If you’re looking to improve the user experience (UX) of your website, then you must, first of all, understand exactly what it means to you and your business to offer a good UX; only then can you fine tune the…
How To Think Like Your Customers
Running a successful website and business these days is all about getting into the mind of your customers. Your customers are your tribe, and if you don’t learn how to communicate with them and build something that they understand, your…
Using UX design to deliver business advantage
It used to be said that content was king, but in an age when every sector is hugely overpopulated, standing out becomes less about the words on the page, and more about the experience that customers get. Cue UX stage…
Why Usability matters more than ever
The expectations of users are constantly changing. Yesterday’s breakthrough in usability is today’s norm, and the older, more dated ways of doing things quickly become an irritation. Users are always expecting faster, more efficient experiences, and the definition of this evolves…
Making the most of product descriptions for both SEO and UX
Many people see SEO and UX as two separate things, but in reality, it’s a two-way relationship. You’ll find that most of the things which benefit SEO will in turn help enhance user experience. Why is this? Because search engines…
What the offline store can teach us about online experience
As the online and offline store experience become more intertwined, you’ll come across a lot of information about how you can make your shop more like an online store. But what about the other way around? Nothing will ever replace…
OK Google – what’s the future for UX and voice interaction?
Too comfy to lean over and switch on your alarm? Hands knuckle-deep in dough but need to check the recipe for rock cakes? Performing CPR but need to ring an ambulance? Whatever your objective, you can now perform a number…
Why mobile first UX is critical to Generation Z
It will come as no surprise that half of today’s teens are addicted to their smartphones. While this sounds like hell to most parents – fed up of talking to their son/daughter’s bowed head as they pore over their News…