Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Do Your End-Users Care About AI? (Spoiler: Probably Not)
AI is everywhere. Conversations buzz with its potential, headlines highlight its transformative power, and it will undoubtedly reshape the future of digital products. While the possibilities of artificial intelligence are certainly exciting, there’s a fundamental truth that product leaders need…
How to Identify UX/UI Challenges and Start Your Product Overhaul
If you’re reading this, you’re probably already aware that your product could use a UX/UI overhaul. You may have noticed declining sales, engagement, or activity, or perhaps you’ve seen competitors offering more modern and innovative experiences. Maybe the interface looks…
The Benefits of UX Audits: Unlocking the Potential of Your Digital Experience
In today's digital landscape, user experience (UX) has become a critical factor in determining the success of websites and applications. In this blog post, we'll explore the benefits of UX audits and why they are essential for optimising your digital products.
Creating Engaging and High-Performing UX for Insurance Quote and Buy Journeys
For product owners in the insurance sector, creating an engaging and seamless user journey is crucial to converting potential customers and improving sales performance. This blog post will outline the typical challenges faced in insurance quote and buy journeys and why users often do not convert.
How can Product Leaders stay attuned to rapidly changing customer needs?
The dynamic nature of the industry requires product managers to adopt effective strategies for interpreting the market accurately. So how can product owners stay on top of what users really want, and what can guide them to create more valuable and desirable products?
How AI Will Transform Digital Products in 2024
The transformative impact of AI on UI and UX design is undeniable. With AI as a powerful ally, the future of design is bound to be exciting and full of possibilities.
How can AI improve UX for digital products
Looking ahead, future trends in AI-driven UX design promise more natural interfaces, advanced personalisation, predictive capabilities, and improved accessibility solutions.
A Product Owner’s Guide: Where to Start with AI
AI holds immense potential for enhancing your product's capabilities. This guide aims to provide product owners with a roadmap for getting started with AI integration in their products.
Creating a Competitive Advantage Through Digital Product Design for Enterprise Businesses
By putting the user at the centre of the design process, businesses can create products and services that meet customer needs and exceed their expectations.
Why UX is Essential for Insurtech
UX design is a powerful tool that Insurtech companies should be using to create innovative products and services that help them stand out from their competitors and delight their customers.