Mike Green kindly invited Andy to be a guest on his Understanding Users Podcast series. In this episode Andy reminds us of the power of storytelling as one of UX’s most underrated skills and how the basics of observing users to help inform design decisions in essence dates back thousands of years.

They discuss the impact of global lockdowns on carrying out ethnographic research, and of the epiphany moments of real insight he and his team gained previously from shadowing users during field visits: even going as far, in one case, as hoovering the carpet in an elderly user’s home!

He also plays Mike’s 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future.