Branding For Digital Products

UX Designers working on a digital product design

Where branding meets UX: We build brand identities that amplify your product experience.

Overview

In today’s digital-first world, a strong brand is more than just a logo — it’s an integral part of your product’s experience.

We believe that branding should be an integral part of the product and UX design consideration, not an afterthought.

How we can help

Brand Strategy Development

Defining your brand’s core values, personality, and positioning to create a clear roadmap for success.

Brand Identity Creation

Designing a unique visual identity that captures the essence of your brand, including logo design, colour palettes, and typography.

Brand Naming

We can help you find the perfect name for your product, one that is memorable, meaningful, and resonates with your target audience

UX Integration

Weaving your brand’s personality and tone of voice into the user experience, ensuring a consistent and engaging journey for your audience.

Brand UI Component Library

Extending your brand guidelines into a comprehensive UI component library, ensuring consistency across every button, icon, and interaction within your digital product.

Brand Validation

We conduct thorough testing with end-users to gather objective feedback on your brand’s effectiveness, ensuring it resonates with your target audience and achieves your business goals.

Activities & Outcomes

We work collaboratively with you throughout the branding process, ensuring your vision is at the heart of everything we do.

Typical Activities

  • Stakeholder workshops
  • User research
  • Competitor landscape analysis
  • Logo/name development
  • Development of brand strategy, messaging, and visual identity
  • Creation of brand guidelines
  • UI design
  • UX integration

Outcomes

  • Brand logo and identity assets
  • Comprehensive brand style guide
  • Unique and practical colour palette
  • Supporting UI component library
  • UX strategy to implement the brand across your product experience

Why choose us?

Unlike traditional branding agencies, our approach is specifically tailored to the unique challenges and opportunities of digital products.

We blend creative thinking with user-centered design principles to create brands that not only look great but also amplify the user experience.

Building Brands Through Experience

We go beyond visual aesthetics. We carefully consider how your brand’s personality and tone of voice will translate into the user experience, crafting a cohesive and engaging journey for your audience. This means thinking about how your brand will sound and feel in every interaction, from microcopy to user flows.

User-Centered Approach

We use user research and UX methodologies to inform our branding decisions. This means your brand will be based on real insights about your target audience, not just subjective opinions.

Bridging Brand and UI

We extend your brand guidelines into a comprehensive UI component library, ensuring your brand’s visual language is consistently applied across every button, icon, and interaction within your digital product. This often-overlooked step is vital for creating a cohesive and memorable brand experience.

Digital Product Branding 3

Identify your digital challenges & develop a plan to solve them.

Digital Product Branding 5

Design a digital product that looks great and people enjoy using.

Digital Product Branding 7

Transform, refresh, and optimise your legacy digital products.

Get in touch

hello@lionandmason.com

Or call: 020 3740 6260

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