User experience isn’t just changing the way we use websites, it actually has the potential to revolutionise businesses. Why? Because the fundamental, subtle and major changes that are implemented to improve the UX journey can have a huge impact on how a business functions at the top line.

People view it as something that makes websites better and easier to use, but there’s a lot of research and science behind UX. Every change has a purpose, and experiments are constantly taking place to see how audiences respond. Here are five ways that UX is revolutionising businesses.

1. Making brands think outside the box

UX questions the standard way of doing things, it makes brands consider ‘how can I do this better?’ And to be a thought leader and groundbreaker in your industry, you need to think outside the box. You need to think, hang on a second, what are our competitors not offering their website users, and how we can fill this void?

2. Building strong customer relationships

Another way that UX revolutionises businesses is by taking online customer relationships to the next level. As according to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator.

People often forget just how much UX is intertwined with customer satisfaction. When someone visits their site the experience they have shapes their perception of your brand. By utilising user experience strategies that always have the user in mind, you will find that your customers will see you in a whole new light.

3. Driving change

Sometimes businesses get stuck in a rut, and a fresh UX strategy can be enough to spark a bit of a revolution. A brand new, fully functioning website can really motivate staff and inspire excitement throughout the business.

‘Companies now have the opportunity to impact their business more effectively by implementing targeted strategies throughout their market and its digital ecosystem.’ Forbes

Plus, some UX changes to websites can encourage other changes throughout the business, like face to face interactions with customers in store, or calls to action in other online channels like email marketing or blog posts. UX can sometimes spark a sort of chain reaction which has a hugely beneficial impact on businesses.

4.Experimenting with new techniques

UX is an exciting arena that’s always changing. Something that works one month may not prove successful the next. The best UX experts are ahead of the pack when it comes to implementing innovative changes. This way of thinking can also work its way into other areas of the business, and it can result in exciting and powerful changes to businesses.

5. Drawing on the latest psychological research

User experience is all about how the mind works. It’s also about predicting what people’s minds will do. Which page are they most likely to click on? What colour will make them more likely to click on a banner or tab? What’s the easiest path for the brain to navigate through a website? If you stay up to date with UX trends, then your business will get better at providing what your customers need. Some of your findings can also be used in other areas of the business and just generally help you understand your audience more clearly.